SAXX SHOP IN SHOP

SAXX LAUNCED IT’S FIRST IMMERSIVE IN STORE EXPERIENCE IN THE HUDSON’S BAY FLAGSHIP LOCATED IN DOWNTOWN TORONTO IN 2023. THE CONCEPT IS IN A 400-SQUARE-FOOT SPACE SHOWCASING INNOVATIVE UNDERWEAR FROM EVERYDAY TO ATHLETIC PERFORMANCE AND EXPANDED APPAREL COLLECTIONS. KEY FEATURES OF THE CONCEPT AREA INCLUDE: A DECONSTRUCTED PAIR OF SAXX UNDERWEAR, THAT HELPS SHOPPERS VISUALLY EXPERIENCE THE BALLPARK POUCH™ TECHNOLOGY; AN EDUCATIONAL ZONE TO INFORM SHOPPERS ABOUT THE BENEFIT OF DROPTEMP™ – SAXX’S NEWEST COOLING TECHNOLOGY IN THEIR SELF-CARE ROUTINE.