SAXX has partnered with Aaron Gordon, an NBA All Star and Power Forward for the Denver Nuggets. Renowned for his artful dunking skills, it is Aaron’s dedication to both on- and off-court performance that has shaped his continually evolving career and commitment to self improvement.

Why Aaron? Building game-changing legacies takes commitment, consistency, and continuity. Our shared focus on high performance and commitment to being the best version of ourselves, make Aaron and SAXX the ideal pairing. As an elite athlete who commits to building his legacy one day at a time, Aaron is the perfect representation of who SAXX is.

Our storytelling for this campaign hinges on the theme of building a game-changing legacy.

Drawing inspiration from the opposing forces of his on-court performance and his off-court commitment to self, the theme of DUALITY GUIDES how we tell Aaron’s story of changing the game.