THE OBJECTIVE OF THIS CAMPAIGN WAS TO Position SAXX as the premium holiday gift to better men's lives by helping them feel comfortable in their clothes. AS THE CAMPAIGN IS BUILT OUT WE WILL Leverage THE brand attribute of being an instigator of change utilizing SAXX’s provocative, straight-forward voice that’s obsessed with the comfort of your manhood. ​BELOW IS A SELECTION OF PHOTOGRAPHY FOR THE CAMPAIGN. I INCORPORATED A SUBTLE NOD TO ATHLETICISM IN CHOICE OF CERTAIN SET DECK ITEMS.